“With a strong background in nature conservation, landscape management and rural policy, Jim is an expert on our countryside.  He couples this with great writing skills -he is a Times columnist - and a good knowledge of tourism and visitor management. The ‘Countryside is GREAT’ marketing proposal that Jim pitched to me when I was CEO of Visit Britain was one of the best I’d ever seen, well researched, thorough and action orientated”.

Sandie Dawe CBE, CEO of Visit Britain 2009-2014


“Jim’s belief in where we might get to with commercial sponsorship was ahead of the curve and his drive to set up a commercial vehicle to make this happen will be a tremendous legacy for Britain’s National Parks”.

Richard Leafe, CEO Lake District National Park.


"I have no doubt that the Authority is in a healthier place, thanks in large part to your leadership and vision".  

"I have particularly enjoyed working with you' and 'your contribution has clearly been central to bringing the authority to the highly respected and professional level it currently holds'"

"I would like to congratulate you on a number of significant achievements'. 

Government Ministers and local MPs


Jim led one of the busiest UK national parks to great acclaim, with its effective commercial and fundraising culture described by external reviews as "achieving well above average" and "a culture all public bodies aspire to".  Announcing his departure in August 2014 the Chair of the Authority Councillor Lesley Roberts, Chair of the Peak District National Park Authority said “we are a better-managed, more widely-respected and more ambitious organisation than the one Jim took over”.